The automotive aftermarket is a complex, competitive and often commoditised sector that requires careful segmentation and message delivery. Success relies not only on excellent PR skills, but also on the sector knowledge and marketing skills that have led to Market Engineering’s many long term relationships with major suppliers in this sector.
We have worked extensively with global aftermarket brands including Delphi, Ferodo, Champion and MOOG to help support brand building and direct sales campaigns. We have helped remote-headquartered organisations break into new territories and aided established companies to explore new markets following mergers or acquisitions.
In each case our classical marketing approach combined with our extremely strong foundation in brand strategy pays dividends for our clients who extract the maximum value from their investment.