Federal-Mogul Motorparts invests in its registered garage scheme to offer members improved content
Bradford, UK, April 4th 2017… Federal-Mogul Motorparts, a division of Federal-Mogul LLC, has upgraded its successful Ferodo® Brake Specialist (FBS) program to improve its offering. Members now have access to bespoke promotions and POS material promoted on the Ferodo website.
“The FBS programme has always been popular amongst our customers, so we have invested in the scheme to develop new and exciting offerings for loyal members,” said Federal-Mogul Motorparts EMEA’s Regional Marketing Manager, Jonathan Allen. “Being a Ferodo Brake Specialist helps a business attract new customers and maintain the loyalty of existing ones by demonstrating a commitment to excellence. Through association with the respected Ferodo brand, a company can show its dedication to the use of high quality replacement parts and raise its profile with customers.”
The FBS scheme provides members with a number of advantages, including valuable point-of-sale materials that promote the technical and safety benefits of Ferodo brakes; access to the latest product information and technical support (on-line and by phone); on-line promotion of their business; and entry to exclusive quarterly promotions. Federal-Mogul Motorparts will also direct any customer enquiries by motorists in the area to their local FBS garage.
In return, businesses recommends and applies Ferodo products, where available, and must satisfy the necessary standards of competence in brake fitting and servicing.
“The FBS scheme provides benefits for both the participating garage and the consumer,” explained Allen. “On the one hand, the customer can be confident that the safety-critical braking system is being maintained with OE quality parts; on the other, the garage can demonstrate its high professional standards through scheme membership.”
For more information on the Ferodo Brake Specialist Scheme, please visit www.brakespecialist.co.uk.
Federal-Mogul LLC is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul’s Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers. The company’s aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® chassis components; and Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.fmmotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
Richard Doherty at Market Engineering
01295 277 050