APC 7 Launches £35M Funding for Automotive CO2 Reduction Projects

The headline numbers are substantial. Both the automotive industry and the British government are committed to £500 million funding each, to be provided over the next decade towards the development of low-carbon propulsion systems for on or off-road vehicles, supported by the UK’s Advanced Propulsion Centre. As part of this, APC 7 is the latest…

The importance of marketing knowledge

I am currently studying for a CIM Professional Certificate in Marketing, a course all the PR team at Market Engineering complete. Some might ask why, as communications agency, we undertake a marketing course rather than PR training, the answer to this lies in the role of Public Relations in brand positioning. The automotive and motorsport…