Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several opportunities at times when key decision makers will be ready…

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a proud history of world-class manufacturing. In the early twentieth century we had the coal industry, the shipping industry, the steel industry: today we have the beauty industry and all of…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors…

Automotive PR – At The Heart of Our Business

  The automotive industry is fearsomely competitive. Diverse global trends for consumer taste, stringent emissions legislation and heightened public safety perception inspire a fervently contested race to commercialise new technologies – offering a glimpse of incremental advancements on the way towards securing an invaluable competitive advantage. To help thrive in such a fast-moving industry, Automotive…

Social Media Trends of 2017

There are many different ways in which to use social media. You can broadcast your every thought and idea out into the online world, you can use it to privately message family and friends; you may use it to keep tabs on your favorite celebrities and sports teams or to keep up to date with…

Journalism can change the world, but it needs facts

From Cicero to Absolute Power, PR has long been described as a manipulator of truth – practitioners are masters of the silver tongue, concealers of the facts, but this caricature belongs to a time where professional journalists held the power and searched for the truth. Today things have changed and we are in the era…

The importance of marketing knowledge

I am currently studying for a CIM Professional Certificate in Marketing, a course all the PR team at Market Engineering complete. Some might ask why, as communications agency, we undertake a marketing course rather than PR training, the answer to this lies in the role of Public Relations in brand positioning. The automotive and motorsport…

Trends in fashion and automotive

As London Fashion Week descends upon us, we started thinking about how similar the automotive and fashion industries really are when it comes to trends and market segments. Just as fashion trends filter down from the haute couture runway shows to the high-street stores, car technologies flow from luxury car markets down to the mass-production…