ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than 1% of the traffic on UK roads but consistently account for around 20% of the fatalities each year. This over-representation is the result of motorcyclists being roughly 57 times more…

Big Powerful Motorcycles: A bleak future or a bright one?

Living in a mature ‘Western’ motorcycle market, it’s easy to become despondent about the future for large, charismatic motorcycles – the kind that have inspired enthusiasts for generations. Dwindling sales figures have been variously blamed on: the tortuous path to obtaining a full licence; a lack of interest from the ‘video game’ generation; increasing traffic…

Do we need saving from ourselves?

At the end of last year, KTM CEO Stefan Pierer gave a wide-ranging interview to Cycle News covering a number of fascinating topics. The quote that stood out for me, however, was more alarming than intriguing: “If your Superbike is reaching 200 horsepower or more, it’s impossible to argue that it belongs on the street….