Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several opportunities at times when key decision makers will be ready…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors…

Social Media Trends of 2017

There are many different ways in which to use social media. You can broadcast your every thought and idea out into the online world, you can use it to privately message family and friends; you may use it to keep tabs on your favorite celebrities and sports teams or to keep up to date with…

NAIAS – Differentiation is Power

The 2015 Geneva show was a wake-up for anyone hoping for a rebirth of the great American luxury brands. Strolling past the grey Cadillacs with their uninspiring interiors, my attention was drawn to a curvy, elegant new premium saloon that whispered luxury and style. So I crossed the aisle to the Hyundai stand to take…

Automotive brand-defining events; coincidence or genius?

Capture the imagination, conjure enduring images then reap the benefits; it’s a marketeer’s dream. Strong associations have been formed between event and manufacturer ever since Henry Ford realised how much money could be made from selling motorcars, and that public aspiration was the key to success. There’s a chasm that separates quiet association and truly…

Aston Martin to F1?

If you are a sports car manufacturer that wants to compete with Ferrari and Porsche, what do you need in terms of brand equity? Quality, Style, Heritage, Performance… Aston Martin certainly has three of the four. The quality, I am told, has improved significantly over the past 5 years and the cars are certainly stylish…

The importance of marketing knowledge

I am currently studying for a CIM Professional Certificate in Marketing, a course all the PR team at Market Engineering complete. Some might ask why, as communications agency, we undertake a marketing course rather than PR training, the answer to this lies in the role of Public Relations in brand positioning. The automotive and motorsport…

Read Me – The 22 Immutable Laws of Marketing

Our approach to PR is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The 22 Immutable Laws of Marketing” was first published in 1993 and should be on the bookshelf of anybody wishing to better understand the…