Nostalgia and Progress

  The news that the iconic Nokia 3310 is making a comeback has to be considered as the best of 2017 so far. Millions of phone owners around the UK lament their delicate and expensive smartphones, and reminisce the glory days of week-long battery lives with Navy Seal-levels of indestructability. The original 3310 went on…

The Importance of Strategy

When I was at university I consistently came across the concept of strategy. At the time, being young and in a hurry, I thought it was a bloated word, an unnecessary word. Strategy, I thought, meant talk instead of action. You do not need a strategy; you just need to get on with it. It…

What impact are halo models having on the market?

The ‘£100k Garage’ feature has become a regular piece on PistonHeads.com and rightly so as most petrolheads love to play this game. For those of you who don’t know how to play, you are given a theoretical £100k to spend on as many or as few cars as you would like. Unfortunately, for a lot…

The value of good technical writing

There is a division in society, between those with technical knowledge and those without. Engineers spend much of their time communicating with one another, often using technical shorthand and taking for granted a mutual understanding of basic principles, which creates a barrier between themselves and the wider public. This leads to unwelcome consequences. In the…

My first day

Hello there, my name is Sophie and I am the latest addition to the team at Market Engineering. I will keep this short and sweet, but I would like to share a bit about myself and my experience of my first day as an Account Executive. A perfect way to gain insight into a person…

NAIAS – Differentiation is Power

The 2015 Geneva show was a wake-up for anyone hoping for a rebirth of the great American luxury brands. Strolling past the grey Cadillacs with their uninspiring interiors, my attention was drawn to a curvy, elegant new premium saloon that whispered luxury and style. So I crossed the aisle to the Hyundai stand to take…

Aston Martin to F1?

If you are a sports car manufacturer that wants to compete with Ferrari and Porsche, what do you need in terms of brand equity? Quality, Style, Heritage, Performance… Aston Martin certainly has three of the four. The quality, I am told, has improved significantly over the past 5 years and the cars are certainly stylish…

Part 2: Scrapyard investments; what next for the classic car market?

    Part 2: Supply and demand is an established dictator of worth, and thanks to 2009’s scrappage scheme, which led to the wanton destruction of ‘undesirable’ older cars, many of our once abundant vehicles are now reduced to single-figure survivors, and the banger-priced interesting classic has all but vanished. Values of cars from the 80s or…

Do we need saving from ourselves?

At the end of last year, KTM CEO Stefan Pierer gave a wide-ranging interview to Cycle News covering a number of fascinating topics. The quote that stood out for me, however, was more alarming than intriguing: “If your Superbike is reaching 200 horsepower or more, it’s impossible to argue that it belongs on the street….