A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the train and my blood pressure begins to feel the strain. I’ve a 4-hour journey and the train is running 4 minutes late within the first 40. This makes me uneasy….

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious, proven innovators with technologies adopted across the globe. They invest time, money and effort into these ideas before presenting them to us to share with the world, often through the…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several opportunities at times when key decision makers will be ready…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this feeling. I was told that the work required would be “hugely expensive” as “we have to lift the body off”. Alarm bells were ringing. Not because of the potential bill,…

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of buying stuff from overseas, we can make it here. Made by Brits for Brits. It sounds good, in simple soundbites. But when we lift the lid of Pandora’s Brexit Box,…

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a proud history of world-class manufacturing. In the early twentieth century we had the coal industry, the shipping industry, the steel industry: today we have the beauty industry and all of…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors…

Designed for Viral

If you work with social media, then generally most of your day consists of monitoring trends and topics of current interest. It is the fastest moving media outlet going; you never have a guarantee how long something will be trending for or if it will be beneficial to your business. Everyday there are new trends…

Nostalgia and Progress

  The news that the iconic Nokia 3310 is making a comeback has to be considered as the best of 2017 so far. Millions of phone owners around the UK lament their delicate and expensive smartphones, and reminisce the glory days of week-long battery lives with Navy Seal-levels of indestructability. The original 3310 went on…

The Importance of Strategy

When I was at university I consistently came across the concept of strategy. At the time, being young and in a hurry, I thought it was a bloated word, an unnecessary word. Strategy, I thought, meant talk instead of action. You do not need a strategy; you just need to get on with it. It…