Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background in journalism myself, let me tell you, the profession can be hard. Not too long ago, local newspapers had teams of press, photographers, sub-editors and other office-based staff. These days…

Automotive PR – At The Heart of Our Business

  The automotive industry is fearsomely competitive. Diverse global trends for consumer taste, stringent emissions legislation and heightened public safety perception inspire a fervently contested race to commercialise new technologies – offering a glimpse of incremental advancements on the way towards securing an invaluable competitive advantage. To help thrive in such a fast-moving industry, Automotive…

Social Media Trends of 2017

There are many different ways in which to use social media. You can broadcast your every thought and idea out into the online world, you can use it to privately message family and friends; you may use it to keep tabs on your favorite celebrities and sports teams or to keep up to date with…

The importance of marketing knowledge

I am currently studying for a CIM Professional Certificate in Marketing, a course all the PR team at Market Engineering complete. Some might ask why, as communications agency, we undertake a marketing course rather than PR training, the answer to this lies in the role of Public Relations in brand positioning. The automotive and motorsport…

Can low depreciation be ‘designed-in’?

Is low depreciation a selling point for a new car? If so, is it possible to ‘design-in’ low depreciation? The recipe for low depreciation is simple, on the surface. For a new car to have low depreciation, people must want to buy the used ones. There are various ways to make used cars more desirable….

The Exhibition Survival Guide: Part 2

Here we continue our series of advice to help you maximise the benefit of any show whilst simultaneously surviving the ordeal. 4) Convert conversations into connections If a visitor has paused to look at an exhibit or graphic element of the booth, your second challenge is to convert this into a willing conversation where they…

Read Me – The 22 Immutable Laws of Marketing

Our approach to PR is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The 22 Immutable Laws of Marketing” was first published in 1993 and should be on the bookshelf of anybody wishing to better understand the…

The Exhibition Survival Guide: Part 1

Public shows are one of the most effective methods to get your organisation together with a wide range of customers, purchasing teams and decision makers. They build your brand in a hugely efficient way by promoting it in a location with the optimum concentration of correctly targeted customers and industry media. They do however represent…