SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive, a diesel engine or an automatic transmission. In my eyes, a true petrolhead would never do such a terrible thing, or at least that is what all the automotive journalists…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989 BMW E30 318is) there was an abundance of modified cars for sale, largely Corsas, Saxos and Fiestas, at an incredibly cheap price. And for good reason. Supply and demand is…

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a proud history of world-class manufacturing. In the early twentieth century we had the coal industry, the shipping industry, the steel industry: today we have the beauty industry and all of…

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might overlook some critical detail and be helpless as it begins to destory mankind. This Skynet-esque view is undoubtably extreme but AI has the potential to radically shape our future. Driverless…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors…

Automotive PR – At The Heart of Our Business

  The automotive industry is fearsomely competitive. Diverse global trends for consumer taste, stringent emissions legislation and heightened public safety perception inspire a fervently contested race to commercialise new technologies – offering a glimpse of incremental advancements on the way towards securing an invaluable competitive advantage. To help thrive in such a fast-moving industry, Automotive…

APC 7 Launches £35M Funding for Automotive CO2 Reduction Projects

The headline numbers are substantial. Both the automotive industry and the British government are committed to £500 million funding each, to be provided over the next decade towards the development of low-carbon propulsion systems for on or off-road vehicles, supported by the UK’s Advanced Propulsion Centre. As part of this, APC 7 is the latest…

Whatever Happened to Homologation Specials?

Ask any petrol head to draw up a shortlist of their all-time favourite cars and it’s likely to include one or more of the famous ‘homologation specials’; machinery like the ‘whale tail’ Sierra Cosworth RS500, the outrageous 1969/70 NASCAR models like the Plymouth Superbird/Dodge Charger, or the exquisite Lancia Stratos with its Ferrari Dino V6….

Audi pulls the plug

My first Le Mans coincided with the first time Audi brought a diesel car to the race. I was working at Zytek at the time (now Gibson) and we went with high hopes having qualified 3rd in the previous outing and sat on pole until a few minutes from the end of the session. 2006…

Confessions of a petrolhead

You can’t teach an old dog new tricks, but you can ease its transition into decrepitude. OK, even with the knees of an (unhealthy) 75-year-old, I may be overstating my level of dilapidation, but in automotive terms I’ll admit to being a dinosaur; a fan of interesting old cars, modern design naysayer and techno-sceptic. However,…