Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of buying stuff from overseas, we can make it here. Made by Brits for Brits. It sounds good, in simple soundbites. But when we lift the lid of Pandora’s Brexit Box, what do we see? I was recently asked to represent…Read more

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than 1% of the traffic on UK roads but consistently account for around 20% of the fatalities each year. This over-representation is the result of motorcyclists being roughly 57 times more likely to die than car occupants per mile travelled. Considered…Read more

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a proud history of world-class manufacturing. In the early twentieth century we had the coal industry, the shipping industry, the steel industry: today we have the beauty industry and all of us hard-working, earnest labourers in the PR industry. Are we…Read more

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might overlook some critical detail and be helpless as it begins to destory mankind. This Skynet-esque view is undoubtably extreme but AI has the potential to radically shape our future. Driverless cars, while perhaps not perfect, are already here and will…Read more

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors even open. The key to high stand footfall is a…Read more

Automotive PR – At The Heart of Our Business

  The automotive industry is fearsomely competitive. Diverse global trends for consumer taste, stringent emissions legislation and heightened public safety perception inspire a fervently contested race to commercialise new technologies – offering a glimpse of incremental advancements on the way towards securing an invaluable competitive advantage. To help thrive in such a fast-moving industry, Automotive PR can play two crucial roles: To tell brand-defining stories.…Read more

Designed for Viral

If you work with social media, then generally most of your day consists of monitoring trends and topics of current interest. It is the fastest moving media outlet going; you never have a guarantee how long something will be trending for or if it will be beneficial to your business. Everyday there are new trends and new content, being shared on multiple platforms that you…Read more

APC 7 Launches £35M Funding for Automotive CO2 Reduction Projects

The headline numbers are substantial. Both the automotive industry and the British government are committed to £500 million funding each, to be provided over the next decade towards the development of low-carbon propulsion systems for on or off-road vehicles, supported by the UK's Advanced Propulsion Centre. As part of this, APC 7 is the latest round of funding for the automotive industry and partners. So…Read more

Nostalgia and Progress

  The news that the iconic Nokia 3310 is making a comeback has to be considered as the best of 2017 so far. Millions of phone owners around the UK lament their delicate and expensive smartphones, and reminisce the glory days of week-long battery lives with Navy Seal-levels of indestructability. The original 3310 went on sale an unbelievable 17 years ago, and I am fairly…Read more