A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d argue that for most companies, the biggest boost to business value comes not from what effective communications can create, but from the ability of visionary communicators to release unrecognised value that already exists. Communications creates value by increasing demand and…Read more

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several opportunities at times when key decision makers will be ready to take up the calls to action, the agency is…Read more

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this feeling. I was told that the work required would be “hugely expensive” as “we have to lift the body off”. Alarm bells were ringing. Not because of the potential bill, but because the L322 doesn’t have a separate chassis from…Read more

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989 BMW E30 318is) there was an abundance of modified cars for sale, largely Corsas, Saxos and Fiestas, at an incredibly cheap price. And for good reason. Supply and demand is always at work and no self-respecting person wants a 15…Read more

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of buying stuff from overseas, we can make it here. Made by Brits for Brits. It sounds good, in simple soundbites. But when we lift the lid of Pandora’s Brexit Box, what do we see? I was recently asked to represent…Read more

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than 1% of the traffic on UK roads but consistently account for around 20% of the fatalities each year. This over-representation is the result of motorcyclists being roughly 57 times more likely to die than car occupants per mile travelled. Considered…Read more

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a proud history of world-class manufacturing. In the early twentieth century we had the coal industry, the shipping industry, the steel industry: today we have the beauty industry and all of us hard-working, earnest labourers in the PR industry. Are we…Read more

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might overlook some critical detail and be helpless as it begins to destory mankind. This Skynet-esque view is undoubtably extreme but AI has the potential to radically shape our future. Driverless cars, while perhaps not perfect, are already here and will…Read more

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors even open. The key to high stand footfall is a…Read more

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