We need high-tech with a low-spec

The EV revolution is coming. We’re all going to ditch our petrol and diesel vehicles in favour of pure electric power and live the dream of relaxed, near silent, zero-emissions-in-use mobility. Apparently. It’s certainly exciting. The inevitable switch to electric vehicles represents a huge milestone in motoring, but there’s something else the rise of the EV could introduce, or rather reintroduce – a proper ‘base’…Read more

Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to a day out karting, more is being done to help employees take five, and spend some time together outside the office. Having worked here almost four years now, there has always been a pleasant working environment: everyone is approachable, trying…Read more

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background in journalism myself, let me tell you, the profession can be hard. Not too long ago, local newspapers had teams of press, photographers, sub-editors and other office-based staff. These days one person is employed at publications to do the role…Read more

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive, a diesel engine or an automatic transmission. In my eyes, a true petrolhead would never do such a terrible thing, or at least that is what all the automotive journalists were telling me at the time. I lived by this…Read more

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the train and my blood pressure begins to feel the strain. I’ve a 4-hour journey and the train is running 4 minutes late within the first 40. This makes me uneasy. I like to be punctual. The reason for finding myself…Read more

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious, proven innovators with technologies adopted across the globe. They invest time, money and effort into these ideas before presenting them to us to share with the world, often through the humble communications staple: the press release. Usually a few hundred…Read more

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d argue that for most companies, the biggest boost to business value comes not from what effective communications can create, but from the ability of visionary communicators to release unrecognised value that already exists. Communications creates value by increasing demand and…Read more

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several opportunities at times when key decision makers will be ready to take up the calls to action, the agency is…Read more

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this feeling. I was told that the work required would be “hugely expensive” as “we have to lift the body off”. Alarm bells were ringing. Not because of the potential bill, but because the L322 doesn’t have a separate chassis from…Read more

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989 BMW E30 318is) there was an abundance of modified cars for sale, largely Corsas, Saxos and Fiestas, at an incredibly cheap price. And for good reason. Supply and demand is always at work and no self-respecting person wants a 15…Read more