SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive, a diesel engine or an automatic transmission. In my eyes, a true petrolhead would never do such a terrible thing, or at least that is what all the automotive journalists…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the train and my blood pressure begins to feel the strain. I’ve a 4-hour journey and the train is running 4 minutes late within the first 40. This makes me uneasy….

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious, proven innovators with technologies adopted across the globe. They invest time, money and effort into these ideas before presenting them to us to share with the world, often through the…

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than 1% of the traffic on UK roads but consistently account for around 20% of the fatalities each year. This over-representation is the result of motorcyclists being roughly 57 times more…

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might overlook some critical detail and be helpless as it begins to destory mankind. This Skynet-esque view is undoubtably extreme but AI has the potential to radically shape our future. Driverless…

APC 7 Launches £35M Funding for Automotive CO2 Reduction Projects

The headline numbers are substantial. Both the automotive industry and the British government are committed to £500 million funding each, to be provided over the next decade towards the development of low-carbon propulsion systems for on or off-road vehicles, supported by the UK’s Advanced Propulsion Centre. As part of this, APC 7 is the latest…

Nostalgia and Progress

  The news that the iconic Nokia 3310 is making a comeback has to be considered as the best of 2017 so far. Millions of phone owners around the UK lament their delicate and expensive smartphones, and reminisce the glory days of week-long battery lives with Navy Seal-levels of indestructability. The original 3310 went on…

The Importance of Strategy

When I was at university I consistently came across the concept of strategy. At the time, being young and in a hurry, I thought it was a bloated word, an unnecessary word. Strategy, I thought, meant talk instead of action. You do not need a strategy; you just need to get on with it. It…

Journalism can change the world, but it needs facts

From Cicero to Absolute Power, PR has long been described as a manipulator of truth – practitioners are masters of the silver tongue, concealers of the facts, but this caricature belongs to a time where professional journalists held the power and searched for the truth. Today things have changed and we are in the era…