Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this feeling. I was told that the work required would be “hugely expensive” as “we have to lift the body off”. Alarm bells were ringing. Not because of the potential bill,…

Automotive PR – At The Heart of Our Business

  The automotive industry is fearsomely competitive. Diverse global trends for consumer taste, stringent emissions legislation and heightened public safety perception inspire a fervently contested race to commercialise new technologies – offering a glimpse of incremental advancements on the way towards securing an invaluable competitive advantage. To help thrive in such a fast-moving industry, Automotive…

Confessions of a petrolhead

You can’t teach an old dog new tricks, but you can ease its transition into decrepitude. OK, even with the knees of an (unhealthy) 75-year-old, I may be overstating my level of dilapidation, but in automotive terms I’ll admit to being a dinosaur; a fan of interesting old cars, modern design naysayer and techno-sceptic. However,…

Photography: a frustrating image of imperfection

A picture tells a thousand words, apparently. A bad picture tells many more, including ‘bland’, ‘amateur’ and ‘clueless’. This is the digital age: in 2016 media is consumed faster than beard wax and whichever frothily-topped, sweet-tinged latte is currently in vogue; snap judgements are made out of context; and striking images flash across social media…

Automotive brand-defining events; coincidence or genius?

Capture the imagination, conjure enduring images then reap the benefits; it’s a marketeer’s dream. Strong associations have been formed between event and manufacturer ever since Henry Ford realised how much money could be made from selling motorcars, and that public aspiration was the key to success. There’s a chasm that separates quiet association and truly…

Part 2: Scrapyard investments; what next for the classic car market?

    Part 2: Supply and demand is an established dictator of worth, and thanks to 2009’s scrappage scheme, which led to the wanton destruction of ‘undesirable’ older cars, many of our once abundant vehicles are now reduced to single-figure survivors, and the banger-priced interesting classic has all but vanished. Values of cars from the 80s or…

Part 1: Scrapyard investments; what next for the classic car market?

Part 1: My 1984 Ford Capri 2.8i goes away to undergo the beginnings of a restoration on September 22nd. Only a few years ago it would have been unthinkable for someone to spend real, hard-earned money ‘restoring’ a Capri; the car still tainted by the Dell Boy ‘pratmobile’ image and destined for scrapyard extinction. Now…

A-level results signal new dawn for automotive industry

As confirmation filters through that more A-level graduates will be making their way to universities than ever before, despite the overall pass rate for the higher level education exams dropping for the first time in 32 years, we wonder if this signals the official dawn of the death of the next generation of skilled trader…

Detroit’s Warning to the Automotive Industry

Detroit is no stranger to stirring up the automotive industry, and this is no less true during its steady decline than it was in the thriving ‘50s. Gone are the decadent days of booming industry, 1.8 million population and a central axis for global car production, 2013 sees a city in decay: deserted districts, bankruptcy…