Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to a day out karting, more is being done to help employees take five, and spend some time together outside the office. Having worked here almost four years now, there has…

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background in journalism myself, let me tell you, the profession can be hard. Not too long ago, local newspapers had teams of press, photographers, sub-editors and other office-based staff. These days…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several opportunities at times when key decision makers will be ready…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded bags full of pens, USB sticks and posters. For a company to really stand out from the crowd, a lot of the work needs to be done before the doors…

Designed for Viral

If you work with social media, then generally most of your day consists of monitoring trends and topics of current interest. It is the fastest moving media outlet going; you never have a guarantee how long something will be trending for or if it will be beneficial to your business. Everyday there are new trends…

Social Media Trends of 2017

There are many different ways in which to use social media. You can broadcast your every thought and idea out into the online world, you can use it to privately message family and friends; you may use it to keep tabs on your favorite celebrities and sports teams or to keep up to date with…

Reality is merely an illusion

Virtual Reality (VR) still seems like something you’d encounter in the depths of a science fiction novel, not readily accessible in your own living room. The development of virtual reality has grown exponentially since its initial conception in the 1980s, although attempts at creating the sense of visual transportation were practiced as early as the…

Raising the roof: a personal view

Passing comment on a person’s choice of car carries significant risk. Unless they have been clever – and wealthy – enough to go for an absolute hero machine, your well-intentioned conversation-starter may not have the intended positive effect. I know this because unless I am fully focused when somebody reveals their daily drive, I often…

The Exhibition Survival Guide: Part 2

Here we continue our series of advice to help you maximise the benefit of any show whilst simultaneously surviving the ordeal. 4) Convert conversations into connections If a visitor has paused to look at an exhibit or graphic element of the booth, your second challenge is to convert this into a willing conversation where they…

Read Me – The 22 Immutable Laws of Marketing

Our approach to PR is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The 22 Immutable Laws of Marketing” was first published in 1993 and should be on the bookshelf of anybody wishing to better understand the…