Vehicle Complexity – Who Needs It?

I can remember when cars were scrapped because their bodywork was rotten. Sometimes it took just 10 years from new, which meant that often the rest of the car was still working fine. So isn’t it ironic that now we have bodyshells that last for 20 years and more, we still scrap some cars much…

The Exhibition Survival Guide: Part 2

Here we continue our series of advice to help you maximise the benefit of any show whilst simultaneously surviving the ordeal. 4) Convert conversations into connections If a visitor has paused to look at an exhibit or graphic element of the booth, your second challenge is to convert this into a willing conversation where they…

The Value of Branding to Engineering Consultancies

The old joke about consultants is that they charge to tell you the time, then ask to borrow your watch. Whoever came up with that had clearly been the victim of poor contract negotiation. I’ve experienced engineering consultancies of all sizes in the automotive world, from the inside and as a customer. Despite the joke,…

Read Me – The 22 Immutable Laws of Marketing

Our approach to PR is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The 22 Immutable Laws of Marketing” was first published in 1993 and should be on the bookshelf of anybody wishing to better understand the…