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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Part of the Newspress family

23 May 2019 – Newspress has acquired Market Engineering in a move that strengthens the capabilities of both companies and from the beginning of June, Market Engineering will join Newspress Creative in shared offices at Bicester Heritage. Market Engineering will continue to operate under its own name and its founder Richard Gotch will remain an active part of the operation. Market Engineering clients will benefit from access to complementary expertise in many areas, including video, social-media and creative, as well as increased global reach through the world-leading Newspress press information distribution services. Read full release…

Latest News

Delphi Technologies cuts gasoline particulate emissions by up to 50 percent and reduces fuel consumption with industry-first 500+ bar GDi system

  Presented at Vienna Motor Symposium (May 16-17) Advancement of current proven Delphi Technologies system Engine modifications are not required for the majority of applications…

DT Spare Parts significantly expands its truck and bus aftermarket range

  Period of intensive expansion covers popular Mercedes-Benz, Volvo and Scania models, with more to come throughout the year   DT Spare Parts, the aftermarket…

UK consortium to drive new era of electric powertrain development

Ground-breaking concepts aim to provide the most cost-effective, lightweight, compact and efficient electric powertrain on the market Ambitious ACeDrive project positions the UK as global…

AB Dynamics helps to set the framework for autonomous vehicle testing and standards

AB Dynamics helps to set the framework for autonomous vehicle testing and standards   Project partners include: Audi, BMW, Bosch, Continental, Daimler, Opel, TÜV SÜD,…

Newspress acquires specialist automotive PR agency Market Engineering

  Banbury-based specialist PR agency joins the Newspress fold Market Engineering’s expert team will relocate to Bicester Heritage It’s business as usual for both agencies,…

Evolution Time Critical extends ability to simplify high-speed global logistics

  New Authorised Economic Operator (AEO) accreditation demonstrates robust customs compliance and supply chain security standards that are critical in a changing global regulatory environment. …

Double Queen’s Awards win for simulation software experts rFpro

Incredibly rare double awards win for Innovation and International Trade  for ground-breaking autonomous vehicle testing and development technology  Hertfordshire, UK, 23rd April 2019... UK simulation…

Delphi Technologies showcases expertise for next-generation vehicles at this year’s Automechanika Birmingham

Delphi Technologies will exhibit its latest aftermarket solutions and new and improved packaging on its new-look stand - hall 18, stand U140. The company, a…

Delphi Technologies adds more than 900 new applications to its extended air conditioning range in readiness for summer sales boost

Leveraging its OE expertise, Delphi Technologies’ new-to-range air conditioning (A/C) parts feature the latest technology for a high-quality, long-lasting repair. Its comprehensive A/C range, one…

Our Views

We need high-tech with a low-spec

The EV revolution is coming. We’re all going to ditch our petrol and diesel vehicles in favour of pure electric power and live the dream…

Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to…

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background…

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

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