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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

Latest News

New compact pedal robot from AB Dynamics improves ADAS testing in sports cars

Low-profile Combined Brake and Accelerator Robot offers reduced actuator height and improved ergonomics for performance orientated vehicles Bradford-on-Avon, UK, 21st November 2017... AB Dynamics, one…

Federal-Mogul Powertrain Acquires Controlled Power Technologies

Acquisition adds electrification capability; enhances future powertrain development Southfield, Mich., 16 November 2017… Federal-Mogul Powertrain today announced that it has completed the acquisition of UK-based…

AB Dynamics Opens Cutting-Edge Technology Centre in Bradford-on-Avon

The award-winning, automotive test system supplier has seen continued, rapid growth prompting the creation of a new, tailored engineering facility Bradford-on-Avon, UK, 15th November 2017……

Delphi OE Logo

Delphi Board of Directors Approves Delphi Technologies Spin-off

Record Date Set for November 22, 2017 and Distribution to be Effective December 4, 2017 GILLINGHAM, England, Nov. 14, 2017 – Delphi Automotive PLC (NYSE:…

FP Diesel® Presents Latest Technologies for Engine Rebuilders at Agritechnica 2017

A series of products unveiled at the world’s No.1 agricultural machinery trade fair  Hannover, Germany, November 14, 2017… Federal-Mogul Motorparts’ heavy-duty brand FP Diesel® is…

Autonomous vehicle simulation specialist rFpro acquires market-leading graphics engine from Image Space Inc.

rFpro makes significant investment in Graphics Engine R&D to accelerate innovation in driving simulation.  Hertfordshire, UK, 13th November 2017... rFpro is further accelerating its lead…

Performance and durability of re-refined oils to be demonstrated by Aston Martin at gruelling 24H COTA USA

NEXCEL active oil management-equipped Aston Martin Vantage GT8 to attack endurance race weekend using re-refined engine oil A demonstration of the performance and durability of…

Major Investment at DSD Hybrid and Electric Driveline Facility

Test facility expansion continues with £500,000 commitment on Torque Pulse Simulator and Battery Emulator Leamington Spa, UK, 9 November 2017 – Driveline engineering specialist Drive…

Champion® Launches New Braking Portfolio

Technicians, workshops and suppliers can now source all their quality service components from a single brand Bradford, UK, October 30, 2017 … Federal-Mogul Motorparts, a…

Our Views

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a…

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded…

How to Ride Through Three Countries and Crash A Motorcycle in 13 Hours: An Insightful Guide

I have just joined the Market Engineering team having completed a BEng in Mechanical Engineering back in Australia. A recent motorcycle trip to the Ukraine…

Automotive PR – At The Heart of Our Business

  The automotive industry is fearsomely competitive. Diverse global trends for consumer taste, stringent emissions legislation and heightened public safety perception inspire a fervently contested…

Designed for Viral

If you work with social media, then generally most of your day consists of monitoring trends and topics of current interest. It is the fastest…

APC 7 Launches £35M Funding for Automotive CO2 Reduction Projects

The headline numbers are substantial. Both the automotive industry and the British government are committed to £500 million funding each, to be provided over the…

Nostalgia and Progress

  The news that the iconic Nokia 3310 is making a comeback has to be considered as the best of 2017 so far. Millions of…

Social Media Trends of 2017

There are many different ways in which to use social media. You can broadcast your every thought and idea out into the online world, you…

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Market Engineering

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