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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

New platform will transform how dealers combat online referral sites that erode margins

Protects margins by allowing retailers to maintain control of deal quality and add value through customer experience Successful deployments significantly reduce new car stock and…

Prodrive solves composites recycling challenge

New process enables composites to be re-used several times and negates the need for an autoclave, significantly reducing cost and increasing production capacity  Milton Keynes,…

New sensor models will enable autonomous vehicles to perceive the road ahead more clearly

More accurate modelling of radar, LiDAR and ultrasound sensors in simulation will enable better validation before use on public roads Leamington Spa, UK, 8th October…

New hybrid vehicle White Paper released as part of NEXCEL’s CO2-reducing technology drive

New White Paper outlines hybrid development opportunities using Nexcel technology Testing of conventional powertrains demonstrates Nexcel potential to reduce CO2 emissions by 2 g/km 2018…

Innovative carbon composite technique enables Elemental to increase the use of the material in its RP1 sports car

Limitations of traditional composites are overcome by new Tailored Fibre Placement developments TFP component is tough enough to withstand significant impact Composite component’s strength allows…

Government consultation on doubling ethanol content in petrol highlights importance of suitable solutions for older vehicles

E10 fuels could significantly damage the fuel systems of older vehicles, according to Millers Oils Brighouse, UK, 26 September, 2018... With the UK government consulting on…

Delphi Technologies launches Generation 7 powertrain controllers for medium & heavy duty commercial vehicles

Thursday 20th September 2018 IAA Commercial Vehicles Show, hall 17, stand A04 European, US and Asian truck manufacturers specify Delphi Technologies Generation 7 electronic controllers…

Ground-breaking micro-valve fuel injector for medium- and heavy-duty diesel begins pilot production

IAA Commercial Vehicles Show, hall 17, stand A04 Press Reception on the stand, Wednesday 19th at 5pm Miniaturised components drive developments in ultra-high-precision manufacturing Ramp…

Delphi Technologies delivers electrified future for commercial vehicles

IAA Commercial Vehicles Show, hall 17, stand A04 Press Reception on the stand, Wednesday 19th at 5pm Delphi Technologies delivers electrified future for commercial vehicles…

Our Views

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989…

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of…

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than…

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Market Engineering

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