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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Part of the Newspress family

23 May 2019 – Newspress has acquired Market Engineering in a move that strengthens the capabilities of both companies and from the beginning of June, Market Engineering will join Newspress Creative in shared offices at Bicester Heritage. Market Engineering will continue to operate under its own name and its founder Richard Gotch will remain an active part of the operation. Market Engineering clients will benefit from access to complementary expertise in many areas, including video, social-media and creative, as well as increased global reach through the world-leading Newspress press information distribution services. Read full release…

Latest News

Huge oil maintenance time saving benefits to be demonstrated at GIE Expo, Louisville

Average oil drain service time can be reduced from over 20 minutes to under two using new active oil management system Nexcel well received in…

PURE ELECTRIC DEBUT: PRICES ANNOUNCED FOR SWEDEN’S PIONEERING UNITI ONE, FROM £15,100

Uniti, Sweden’s ground-breaking mobility pioneer, has today revealed the pricing and specification for its eagerly-awaited debut vehicle, the fully-electric Uniti One. Setting new standards in…

Demonstrator mowers showcase new active oil management system at 2019 GIE+EXPO

90-second, spill-free oil changes enabled by sealed oil cell system without need for specialist tools or training Two ride-on lawnmower demonstrators fitted with Nexcel system…

New MAHLE scalable and modular hybrid drive showcased at Aachen Colloquium 2019

Integrated, scalable hybrid solution for vehicles from B-segment through to large J-segment SUVs Modular approach for tailoring performance to a specific application, while retaining maximum…

New Powertrain Development Centre enhances Prodrive’s EV, hybrid and ICE engineering capability

Renowned motorsport and technology business invests £5 million in a dedicated facility that will accelerate its development of the new generation of alternative-fuel powertrains and…

New Lawnsite survey demonstrates potential impact of NEXCEL active oil management system to the lawn and landscaping industry

Small commercial engine technology adapted from developed automotive application Spill-free oil changes can be completed anywhere in minutes without specialist tools or training Offers significant…

Future-Proofing EV Powertrains

Improved design methodology for accommodating future uncertainty to be presented by Drive System Design at CTI China Leamington Spa, UK, 18 September 2019 – UK-based…

Delphi Technologies’ new industry leading 800 V SiC inverter to cut EV charging time in half

Company solidifies technology leadership in electrification by being first in the industry with volume production of a 800 V silicon carbide inverter. Partnership with Cree,…

Intelligent Driving achieves greater than 10 percent CO2 reduction with predictive propulsion software and systems

Real-time data from existing driver assistance systems improves fuel efficiency and range without expensive hardware or engine redesigns. FRANKFURT, September 10, 2019 – Delphi Technologies,…

Our Views

We need high-tech with a low-spec

The EV revolution is coming. We’re all going to ditch our petrol and diesel vehicles in favour of pure electric power and live the dream…

Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to…

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background…

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

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