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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

Prodrive fast-tracks Urgent Operational Requirement for Royal Navy

Prodrive delivers complex 10-week end-to-end programme that upgrades MOD’s most elite ships   Banbury, UK, 21st June 2018… Prodrive Composites has fast-tracked a Design to…

Brands Hatch Hosts MOOG® Sponsored European NASCAR® Series

Rounds 5 and 6 of the NASCAR Whelen Euro Series™ provided high-octane thrills for UK motorsport fans Bradford, UK, 21st June 2018… Federal-Mogul Motorparts is…

Innovative oil management system successfully installed in hybrid development vehicle

First hybrid vehicle adapted to showcase NEXCEL'S active oil management system NEXCEL trial overcomes packaging challenges associated with current hybrid electric powertrains NEXCEL advantages not…

Champion® Launches New Rainy Day Universal Wipers

New products will expand the high-quality, entry-level range while continuing to offer robust construction and value for money Federal-Mogul Motorparts, a division of Federal-Mogul Holdings…

Prodrive first UK composites business to achieve IATF 16949

Attainment of new standard demonstrates commitment to quality management and waste reduction Banbury, UK, 14th June 2018… Prodrive Composites has become the first UK carbon…

Federal-Mogul Powertrain Technologies Featured on All 13 International Engine of the Year Award-Winning Engines

SOUTHFIELD, Michigan, June 14th, 2018… Leading engine technologies from Federal-Mogul Powertrain are featured on all of the 2018 International Engine of the Year Awards winners.…

Millers Oils showcases fluid management service for plastics manufacturing industry at PDM

Through industry-leading fluid management, Millers-Xtra optimises productivity and reduces downtime and maintenance costs Brighouse, UK, 13th June, 2018... Specialist British oil, lubricants and treatments manufacturer,…

Performance tests confirm aVDS is the first of a new generation of vehicle driving simulators

Independent expert development driver confirms class-leading realism achieved by exceptional frequency response and low latency across the entire range of travel The aVDS (advanced Vehicle…

Federal-Mogul Powertrain Launches New Piston Ring Technology For Commercial Vehicles

eLineTM improves engine efficiency and helps manufacturers meet future emissions targets Burscheid, Germany, June 12, 2018… Federal-Mogul Powertrain has developed a new piston ring for…

Our Views

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989…

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of…

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than…

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a…

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded…

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