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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

Review of 2018 reveals drive to digital vehicle development must remove logistics roadblocks

Greater use of virtual prototyping compresses vehicle manufacturers’ development cycles but creates Start of Production (SOP) challenges Paradigm shift from emergency to ultra-responsive logistics necessary…

DRiV Incorporated To Spin From Tenneco Later This Year

New Aftermarket and Ride Performance Company Expected to be a Global Leader Lake Forest, Illinois, February 14, 2019 – DRiV Incorporated is the name of…

Delphi Technologies’ brake pads excel in high-performance vehicle testing

- Delphi Technologies outperformed the competition in brake pad tests on a VW Touareg - The Delphi Technologies’ pad delivered exceptional stopping power, control and…

Latest generation driving simulator expands Chinese automotive industry ADAS development capability

Pioneering Chinese vehicle development enabled by acquisition of AB Dynamics’ Advanced Vehicle Driving Simulator, a leading third-generation DiL system that has been designed for the…

New Goetze® and AE® Catalogues Launched

Catalogues contain over 200 new parts for each brand, significantly enhancing coverage of the European vehicle parc   Bradford, UK, 11th February 2019…Tenneco and Federal-Mogul…

Leading research institute adopts new AB Dynamics simulator to investigate autonomous driving technologies

Kempten University of Applied Sciences will integrate a 3rd generation driving simulator, the aVDS, into its ‘Adrive Living Lab’ Gießen, Germany, 30th January 2019… Hochschule…

New Real Driving Emissions Centre wins global award in recognition of its ability to help vehicle manufacturers meet demanding new real-world emissions regulations

£8.3m MAHLE Powertrain facility offers automotive emissions testing and powertrain development resources in response to stringent new regulations End-to-end development process uses advanced integrated simulation…

Delphi Technologies collaborates with TomTom on Intelligent Driving

LONDON, January... Delphi Technologies PLC (NYSE: DLPH), a leading advanced automotive propulsion solutions provider, today announces a collaboration with TomTom, a leader in navigation, traffic and map products. The…

Self-aware vehicles to be launched at CES 2019

Self-aware vehicles could be on sale by 2022, slashing journey times, reducing emissions and cutting fuel consumption by up to 10%. At CES 2019, Delphi…

Our Views

Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to…

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background…

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989…

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