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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

HUMMINGBIRD LAUNCHES THE WORLD’S LIGHTEST ELECTRIC FOLDING BIKE

Hummingbird Electric​ is engineered by Prodrive, combining advanced motorsport technology and elegant design. The British-built bike boasts highest power to weight ratio on the market.…

Iconic Ferrari 250 GT V12 engine gains 7% power increase with simple oil change

Innovative NANODRIVE technology from Millers Oils helps increase driveline efficiency, unlocking power and enhancing component reliability Brighouse, UK, 10th July, 2018... Dynamometer testing of a Ferrari…

Latest lubricant provides iconic Ferrari 250 GT V12 engine with enhanced protection and 7% power gain

NANODRIVE technology from Millers Oils helps increase classic car driveline efficiency, unlocking power and prolonging component life Brighouse, UK, 10th July, 2018... Dynamometer testing of a…

Advanced Propulsion Centre Automotive Technology Roadmap

After many months of intensive work, on July 3rd and 4th we launched the Automotive Council’s new Automotive Technology Roadmap, published by the APC. It…

New Automotive Technology Roadmap reveals increasingly complex challenges but also opportunities due to fast changing socio-political needs

Published for the UK’s Automotive Council Thoroughly-researched insights for industry, government and investors to unlock this potentially $1 trillion global market by 20301 Technology choices…

Deadline for extended real-world emissions testing and move away from diesel vehicles heightens automotive industry premium freight dependence

New WLTP standards and new car buying patterns result in perfect automotive supply chain storm     The rise in prominence of Low Emission Zones…

‘Digital Twin’ of Applus+ IDIADA proving ground paves the way for real world trials of autonomous vehicles

Photo-realistic model enables the virtual testing and development of ADAS and autonomous vehicles, before validation at the proving ground and progressing to real-world trials  …

Prodrive fast-tracks Urgent Operational Requirement for Royal Navy

Prodrive delivers complex 10-week end-to-end programme that upgrades MOD’s most elite ships   Banbury, UK, 21st June 2018… Prodrive Composites has fast-tracked a Design to…

Brands Hatch Hosts MOOG® Sponsored European NASCAR® Series

Rounds 5 and 6 of the NASCAR Whelen Euro Series™ provided high-octane thrills for UK motorsport fans Bradford, UK, 21st June 2018… Federal-Mogul Motorparts is…

Our Views

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989…

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of…

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than…

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a…

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might…

Standing out from the crowd

Differentiating your company from the many others at an exhibition isn’t just about purchasing stand A1 closest to the entrance and giving away some branded…

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