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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

Second-generation ALPINA XD3 to arrive in UK from April 2019

·        158 mph and 0-60 mph in 4.8 seconds from effortless 700 Nm (516 lb ft) of torque ·        Sublime combination of real-world comfort, performance…

Prodrive Composites Integrates into Overfinch Supply Chain

Creator of bespoke Land Rover vehicles increases capacity and expands into North America thanks to reliable and high-quality carbon fibre component supply from Prodrive Composites…

New AI-based technology enables water companies to instantly assess drainage network impact from potential housing growth

strategicGIANT developed in consultation with Anglian Water Growth scenarios and strategies can be developed by growth teams with no specialist modelling skills required Any permutations…

New Millers Oils lubricant combats Low Speed Pre Ignition (LSPI)

Damaging phenomenon alleviated by latest engine lubricant Brighouse, UK, 12th November, 2018... Millers Oils is one of the first companies to market with an LSPI…

Latest Piston Coating Technology, EcoTough® NG, Launched in the Aftermarket

EcoTough NG reduces piston skirt wear by up to 40% and frictional losses by 15%*   Bradford, UK, 5th November 2018… Federal-Mogul Motorparts announces that…

New platform will transform how dealers combat online referral sites that erode margins

Protects margins by allowing retailers to maintain control of deal quality and add value through customer experience Successful deployments significantly reduce new car stock and…

Prodrive solves composites recycling challenge

New process enables composites to be re-used several times and negates the need for an autoclave, significantly reducing cost and increasing production capacity  Milton Keynes,…

New sensor models will enable autonomous vehicles to perceive the road ahead more clearly

More accurate modelling of radar, LiDAR and ultrasound sensors in simulation will enable better validation before use on public roads Leamington Spa, UK, 8th October…

New hybrid vehicle White Paper released as part of NEXCEL’s CO2-reducing technology drive

New White Paper outlines hybrid development opportunities using Nexcel technology Testing of conventional powertrains demonstrates Nexcel potential to reduce CO2 emissions by 2 g/km 2018…

Our Views

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background…

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989…

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of…

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