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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

Advanced Propulsion Centre Automotive Technology Roadmap

After many months of intensive work, on July 3rd and 4th we launched the Automotive Council’s new Automotive Technology Roadmap, published by the APC. It…

Mechanics win trip of a lifetime to a NASCAR® race in the United States

Federal-Mogul Motorparts’ competition winner receives two tickets to his race of choice in the U.S., including flights and accommodation   Federal-Mogul Motorparts, a division of…

European engineer exchange transfers knowledge and enhances productivity

AB Dynamics and UTAC CERAM exchange engineers to learn more about each other’s role in the ever-dynamic and expanding automotive testing industry Bradford-on-Avon, 9th August…

New stock management and financial software partnership offers vehicle finance industry unique optimisation opportunity

SalesMaster and Autofutura technologies agree strategic alliance to provide enhanced customer retention solutions for captive automotive financiers Milton Keynes, August 3rd, 2018… Automotive industry software specialist,…

Composites poised for wider automotive use as ZSK enhances TFP technology

Patented innovations deliver more efficient manufacturing, fewer design constraints, reduced costs, integrated electronics and complex 3D components with enhanced recyclability German supplier ZSK has launched…

New truck racing partnership offers reduced friction benefits

Millers Oils has sponsored British Truck Racing Championship team Anderson Racing in a three-year deal that sees the team use the manufacturers’ friction-reducing engine oil…

Delphi Technologies chooses Automechanika to reveal a new brand, products and services

Global technology supplier invests in the technologies, expertise and support that vehicle repairers need as their businesses enter the fastest period of change since the…

New Ford Fiesta Equipped with Ferodo® Stopping Power

Latest generation Fiesta to use Ferodo’s first-to-market, copper-free Eco-Friction® brake pads Bradford, UK, July 18th, 2018. Federal-Mogul Motorparts is proud to announce that its specialist…

New Federal-Mogul Powertrain Rail Cable Protection Products Enable Streamlined Maintenance

New ROUNDIT® products will be launched at InnoTrans 2018 Southfield, Mich. July 17, 2018… Federal-Mogul Powertrain will launch two new rail industry wire and cable…

Our Views

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

RESALE VALUE OF CUSTOM CARS

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989…

Shining a light on the Brexit soundbites; an auto industry perspective

  So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of…

ADAS on two wheels

The reality Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than…

Where is the value in ‘industry’

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a…

AI and the Automobile

Anyone who has taken the time to think about the potential power of artificial intelligence will have given thought to the notion that we might…

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Market Engineering

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