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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Latest News

New active oil management system to reduce servicing time and improve efficiency for off-road engines

NEXCEL’s technology allows spill-free, 90-second oil changes can be completed anywhere, without specialist tools or training Sealed cell system reduces equipment downtime and enhances servicing…

Further powertrain efficiency improvements enabled by MAHLE’s acquisition of leading transmission design specialist

MAHLE Powertrain Ltd., a subsidiary of the Stuttgart-based MAHLE Group, expands its expertise in gear optimisation with ZG-Zahnräder und Getriebe GmbH Enhances integrated development of…

NEXCEL reveals a key stage has been reached in the development of its active oil management system

BP’s innovation business NEXCEL is in discussions with seven global vehicle manufacturers regarding adoption of its sealed cell system Core components of the system are…

ALPINA at Geneva 2019: quick reference for UK Press

Heavily revised 205mph B7 headlines, now with all-wheel drive Supported by the world’s fastest estate (B5), limited-run B4 S Edition 99 and Europe-only XD4 Press…

AB Dynamics’ robot number 1,000 delivered to the American Center for Mobility

Landmark delivery for UK-based AB Dynamics underlines its success in supplying cutting-edge automotive test systems for over 20 years Gießen, Germany, 27th February 2019… In…

New 48 volt battery technology boosts mild hybrid performance to help meet demanding new real-world emissions regulations

MAHLE Powertrain reveals new 48V prototype battery at Future Powertrain Conference Performance of mild hybrids set to increase through greater battery capability Attention to battery…

Millers Oils launches Emission Performance Programme to combat sharp rise in emissions-based MOT fails

Millers Oils launches Emission Performance Programme to combat sharp rise in emissions-based MOT fails Emission Performance Programme (EPP) increases profit opportunities for workshops come service and…

Review of 2018 reveals drive to digital vehicle development must remove logistics roadblocks

Greater use of virtual prototyping compresses vehicle manufacturers’ development cycles but creates Start of Production (SOP) challenges Paradigm shift from emergency to ultra-responsive logistics necessary…

DRiV Incorporated To Spin From Tenneco Later This Year

New Aftermarket and Ride Performance Company Expected to be a Global Leader Lake Forest, Illinois, February 14, 2019 – DRiV Incorporated is the name of…

Our Views

We need high-tech with a low-spec

The EV revolution is coming. We’re all going to ditch our petrol and diesel vehicles in favour of pure electric power and live the dream…

Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to…

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background…

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

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