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#CommunicatingTechnology

 

Market Engineering is Europe’s leading communications agency for automotive technology businesses of every size, from innovation start-ups to global PLCs. From compelling explanations of new technologies and insightful thought leadership, to benefit-driven Government relations and pragmatic corporate communications, we provide the complete package.

With approaching 30 clients from fast-growing innovation businesses to giant global corporations, Market Engineering is the most experienced and widely capable agency in our sector. Our strategy focuses on joined-up communications across all channels, with a commitment to outstanding press relations, using classical marketing expertise and industry insight to add value through carefully thought-out messaging, positioning and response. The result is client relationships that now exceed two decades.

The same rigorous analysis of communications challenges that we apply to our automotive technology clients has also proved to be of considerable value across other sectors, including aftermarket and premium vehicles. If those who influence the success of your business need increased understanding, not simply awareness, Market Engineering can deliver the results you need. As one client commented; “we didn’t think that would be possible, but you made it happen.”

 

Part of the Newspress family

23 May 2019 – Newspress has acquired Market Engineering in a move that strengthens the capabilities of both companies and from the beginning of June, Market Engineering will join Newspress Creative in shared offices at Bicester Heritage. Market Engineering will continue to operate under its own name and its founder Richard Gotch will remain an active part of the operation. Market Engineering clients will benefit from access to complementary expertise in many areas, including video, social-media and creative, as well as increased global reach through the world-leading Newspress press information distribution services. Read full release…

Latest News

New collaborative project to optimise EV power density, efficiency and cost through advanced materials

Drive System Design leads an Innovate UK project with the National Composites Centre Research to utilise composites in the development of new, high power dense…

Prodrive Legends to restore works race and rally cars back to their original glory

The world’s most successful independent motorsport constructor establishes its official restoration programme as interest builds in its historic cars, including Subaru Imprezas, BMW M3s and…

Hat-trick of engineering award wins achieved by electrified powertrain development specialist, Drive System Design

DSD wins Consultancy of the Year title at British Engineering Excellence Awards 2019 Award win enabled by new expansion of its Leamington Spa headquarters Global…

New 2020 lawn and landscaping field pilots announced for innovative new oil management system

Huge transatlantic lawn and landscaping industry interest in Nexcel technology at SALTEX and GIE inspires planned roll-out of 2020 field pilots Oil management system offers…

New 48-volt battery boosts mild-hybrid performance

MAHLE Powertrain presents new prototype 48-volt battery Increased charge and discharge rates enable significant savings potential thanks to optimized battery cooling and cell chemistry Stuttgart/Germany,…

IndyCar legend Dario Franchitti to make Race of Remembrance debut

Triple Indy500 winner & UK motorsport legend joins Mission Motorsport 12-hour race. Race of Remembrance raises awareness for those affected by military operations. Mission Motorsport,…

New high efficiency facility investment following increased demand for Grainger & Worrall casting techniques

£1.5m investment in two new melting towers brings significant efficiency benefits, capacity growth and energy reduction Fully traceable semi-automated process enables optimisation of trusted manufacturing…

Motorsport UK announces new investment strategy for 2020

While the public applauds the fantastic achievements of Lewis Hamilton in securing a sixth FIA Formula One World Drivers’ Championship title, there are issues to…

Better connected, greener and more innovative than ever – Commercial Vehicle Show 2020

UK’s premier road transport event, the Commercial Vehicle Show 2020, is to be held at the NEC Birmingham from the 28th- 30th April 2020. With…

Our Views

We need high-tech with a low-spec

The EV revolution is coming. We’re all going to ditch our petrol and diesel vehicles in favour of pure electric power and live the dream…

Team building – the positive effects on a workforce and businesses

Market Engineering has recently increased its efforts to ensure more time is spent as a team enjoying moral boosting activities together. From curry nights, to…

Event invitations: effective communications lead to good media attendance

  Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events As someone with a background…

SHIFTING AWAY FROM MANUALS

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive,…

A train of thought

  “Let the train take the strain”. Remember that decidedly iffy slogan? I do. In fact I’m reminded of it as I sit on the…

New technology? Get the world talking about it with video

Here at Market Engineering we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious,…

A note to GKN: effective communications releases value

  On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d…

Comms Strategy – Successfully increasing (transfer) market value

  I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in…

Know enough to recognise a bluff

  I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this…

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